Tata’s ambitious project: Zica. Will it survive?


Well, not really…by good news i mean that Tata’s new hatchback the ‘ZICA’ is here…
And the problem starts with the name… it sounds like some kind of an electrical company trying to sell its new range of bulbs and switches! I mean what were they thinking of?! anyways, let’s see if it can bring some luck to Tata or is it gonna end up like its elder sibling the Bolt.

Now,some serious stuff.
We earlier saw that Tata Motors has roped in Lionel Messi as their brand ambassador in an ad film which also features the Zica. Now the thing is that at this point of time for Tata to make a comeback it should focus on quality products rather than spending money on brand ambassadors! This thing can be proven with an example which is in front of all of us, Honda never took the help of a big star or a socialite to promote its product and yet without all of that stuff,the company has been delivering quality products for the past 20 years. So, this is the thing that Tata has to learn that nowadays people are ready to pay you money if you offer them top notch quality products.


The Zica looks fresh and new right from the start. It looks very different from the cars we have seen from Tata, as this car follows Tata’s HorizonNext design language which i must say has worked very well. That wide mesh grille and neatly swept back headlamps look great. The side profile is not quite exciting as it resembles the Indica,which in my mind wasn’t a GREAT CAR at all!! The tail is fresh and new with horizontal tail lamps which bring some life to that dull end.unnamed.jpg


Which never has been the USP of any Tata car until the release of the Zest and the Bolt which took the interiors several notches high. Tata has always thought of space and has always offered good amount of cabin space, But now the cabin which was earlier dull and full of plastics which looked like they have been bought from a scrapyard will now get a touch of good quality and build along with good level of equipment too! Good job Tata. The top end variant should come with the ConnectNext Infotainment system which is developed by Tata, i wish that Tata should have taken some of the graphics and layout from the ones in Jaguar’s and Land Rover’s. Come on Tata take some advantage of being the owner JLR group!!


The Zica is most likely to get the 1.2-litre Revotron engine with the turbocharger which will further improve the engines performance and efficiency mated to a 5-speed manual gearbox. Its a surprise that they bothered to even make a new engine…Thanks to the emission norms. The diesel engine is a turbocharged three cylinder mill which was the old 1.4-litre Indica engine. Three cylinders that too with a turbocharger…hmm…it should be a responsive and torquey engine and should at least develop 60-65bhp in order to meet with the daily needs and Tata should offer an Auto-manual transmission(AMT) in order to eat up the Celerio’s and the Alto’s sales and also to make city driving much more easier.

Tata’s 1.2-litre REVOTRON Motor


The Zica should be priced aggressively as it will compete with the likes of the Renault Kwid, Datsun GO, Maruti Alto K10 and the Hyundai Eon 1.0 and its expected to be priced around Rs.3 to Rs 4.50 lakhs(ex-showroom Delhi).


Well, we have seen much of an action from Tata from the past 2 years and this looks like one great product from Tata as the company is trying to correct its image and is trying to become a better car manufacturer rather than a truck manufacturer. Its taking the right steps and in no time people’s perception will change about the company. Zica is a great product but it can go all wrong if Tata isn’t focussing on customer satisfaction which should be its prime concern now as “The Customer is the KING”. After sales might be a bit of an issue, but ones looking for a daily city commuter other than the Alto or the Eon, this is what you need..Now we only have to see how does it cope up with the modern Indian customer.

-Pranav Mehta






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